Elements and Performance Criteria
- Seek and analyse information about tourism opportunities.
- Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.
- Evaluate information sources for tourism, tourism market trends and distribution and marketing networks.
- Identify product and service gaps and evaluate the potential for future sustainable development.
- Proactively seek new and innovative approaches.
- Liaise with external stakeholders.
- Establish and maintain contacts with relevant people outside the community.
- Exchange information and advice with external stakeholders and seek specialist assistance as required.
- Consult external stakeholders on customer and tourism industry service and quality expectations.
- Obtain and evaluate information from other communities with experience in establishing and developing tourism products.
- Analyse local community issues.
- Assess potential economic, social and environmental community impact.
- Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.
- Analyse current skill levels and need for training or specialist expertise.
- Assess potential conflicts between tourism and other community values.
- Consult with the community.
- Make decisions about tourism opportunities.